Copyright © 2023 The Author(s) Open Access Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License ( ), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made. This paper mainly uses the method of comparative approach and literature approach. If a video call beauty appears at this time, it means. This study aims to distinguish the content and narrative mode of short video clips of WeChat Channels and Tiktok, discovers the differences in fans distribution mechanism and customer behavior between this two software, and explores their different commercial profit mode in both producer behavior and customer behavior in order to settle the positions Tiktok and WeChat Channels in China short video clips market. We open the settings in the phone, and then directly enter the word beauty in the search box at the top. Especially with the leading software WeChat Channels and Tiktok. How is your company coping with the current situation where working from home (WFH) has become the only feasible option to keep your staff and clients safe a. Short video clips as a new expression of internet content has been giving rise and popular, and becoming more and more mature in China Market in the recent years. WeChat has now penetrated into almost every aspect of users’ daily and professional life in China (Fulco 2017). WeChat provides text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, video conferencing, video games, mobile payment, sharing of photographs and videos and location sharing. With a series of updates, it now supports video conferencing (similar to FaceTime) as well as WeChat Moments (literally ‘friends circle’ in Chinese) that enables the posting of text, pictures, and short videos. More and more people spend large amount of time on entertainment apps like watching short video clips, games or music.e.t.c. WeChat has been described as Chinas 'app for everything' and a super-app because of its wide range of functions. Under the era background of advanced development technologies, social media has becoming more and more important in people’s daily lives.
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