Add to this that it is the first zoom lens beginning at a maximum aperture of F2 on Sony and you have a lens that has a lot of photographers licking their chops and thinking about how they could combine multiple lenses into one professional “do-it-all” lens. There’s no question that this is an incredibly versatile range, and, while it doesn’t go quite as wide as a 24-70 or quite as long on the telephoto end of a 70-200, it does enough of both to be a majorly useful wedding, event, and portrait lens. The new 35-150mm is a genre-buster first in that it combines the heart of both of those zooms into one, going from 35mm: I’ve shot plenty of weddings and events with a 24-70 on one camera and a 70-200 on the other. Traditionally the two major professional full frame zooms are the 24-70mm and 70-200mm F2.8 lenses, a pairing that Tamron has long had on other platforms. VXD refers to the focus motor employed here ( Voice-coil e Xtreme-torque Drive), which is currently Tamron’s most premium autofocus system. Di III is the designation that Tamron uses for mirrorless mounts (in this case Sony FE). Let’s give you a little help with what all of those letter mean in the name in case you don’t speak “Tamron”. That lens is the Tamron 35-150mm F2-2.8 Di III VXD (internally called A058, as we’ll refer to it for brevity in this review). If you can, try it out and let us know what you think.The excitement was palpable from the moment that Tamron first introduced the idea of their newest lens, a lens that busts genres and gives Tamron another “world’s first”. A Mac version should be available ‘in the near future’. One note regarding software requirements though: Ginipic currently only works on Windows computers with. CEO Lior Weinstein tells me there’s a revenue stream they can tap into (besides offering a paid ‘pro’ version): some parties have already approached the young startup to see if they could get a company-branded version of its software. The Israeli company, currently only 3 employees strong, did inform me that they’re currently initiating talks with potential investors and hope to raise some seed funding soon. You wouldn’t tell from the design and smoothness of the feature-packed application, but it’s the work of a startup that completely bootstrapped the whole thing. Only thing missing I can think of is a basic, built-in photo editor that would enable me to crop and resize images without leaving the app. All your searches are saved so you can go back to your history quite easily, and I completely dig the fact that you can easily drag and drop pictures from results to the desktop or other applications. You can then favorite it, share it on your usual social networks, set it as your desktop background, save it to disk or a built-in lightbox that contains your desired selection of pictures. When you click through to a result, Ginipic (gotta love that name) shows you a preview of the picture. If you want, you can filter down based on file size, data, width, height, weight etc. Simply select a source (local pictures, Flickr, Photobucket, Google, Bing, etc.) and enter a search term, and the tool returns a nice canvas-view of the results. It’s basically a tool that you can dock on your desktop and use whenever you’re in need of imagery (which obviously applies to us here at TechCrunch quite often). Can’t believe it took me so long to discover it ( Orli was quicker than me). Ginipic is a nice desktop application that allows you to crawl a host of photo sharing services as well as your own machine for pictures, making it a close to ideal image search tool.
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